Effective Date: 07/01/2025
Waypoint Tech Advisors ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.
1. Information We Collect
- Personal Information: Name, email address, phone number, company name, and other contact details you provide.
- Usage Data: Information about how you interact with our website, such as IP address, browser type, pages visited, and time spent.
- Cookies and Tracking Technologies: See the “Cookies” section below for more details.
2. How We Use Your Information
- Provide and manage our services
- Respond to inquiries and provide customer support
- Improve our website and services
- Send updates, newsletters, or marketing communications (you can opt out at any time)
- Comply with legal obligations
3. Sharing Your Information
We do not sell your personal information. We may share your information with:
- Service Providers: Third parties who help us operate our website and services
- Legal Authorities: When required by law or to protect our rights
- Business Transfers: In connection with a merger, sale, or acquisition
4. Cookies
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for the website to function properly.
- Performance Cookies: Help us understand how visitors interact with our site.
- Functional Cookies: Remember your preferences and settings.
- Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness.
Managing Cookies:
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.
5. Data Security
We take the security of your personal information seriously and implement a variety of technical, administrative, and physical safeguards to protect it from unauthorized access, disclosure, alteration, or destruction.
Technical Measures:
- Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard SSL/TLS protocols.
- Firewalls and Intrusion Detection: We use firewalls and intrusion detection systems to monitor and protect our network from malicious activity.
- Access Controls: Access to personal data is restricted to authorized personnel only, based on the principle of least privilege.
Administrative Measures:
- Employee Training: Our staff is trained on data protection best practices and confidentiality obligations.
- Vendor Management: We carefully vet third-party service providers and require them to adhere to strict data protection standards.
- Data Retention Policies: We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law.
Physical Measures:
- Secure Facilities: Our data centers and offices are secured with access controls, surveillance, and other physical security measures.
- Device Security: Company devices are protected with encryption, password policies, and remote wipe capabilities in case of loss or theft.
Despite our efforts, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
6. User Consent Requirements
We are committed to obtaining your consent before collecting or processing your personal data, where required by applicable laws.
When We Request Consent:
- When you submit personal information through forms on our website
- When you subscribe to newsletters or marketing communications
- When non-essential cookies are used (e.g., for analytics or advertising)
- When you engage with services that require the processing of sensitive data
How Consent Is Collected:
- Explicit Consent: You will be asked to affirmatively agree (e.g., by checking a box or clicking “Accept”) before we collect or use your data for specific purposes.
- Implied Consent: In some cases, your continued use of our website after being presented with a notice may indicate your consent, where legally permitted.
Withdrawing Consent:
You may withdraw your consent at any time by contacting us or using the opt-out mechanisms provided (e.g., unsubscribe links in emails or cookie settings on our website). Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict certain processing
- Withdraw consent where applicable
To exercise these rights, please contact us at privacy@wpta.io
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.
10. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Waypoint Tech Advisors
2124 Via Miraflores, Chula Vista CA, 91913
privacy@wpta.io
619-250-0059